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Strength

 
Competitive Strengths
We believe that the following are our competitive strengths which have been contributing to our growth.
 
Wide range of products in the wire industry
Our Company’s wire product portfolio caters to varied industries like PC (Pre Stressed Concrete) wires used in the Railway concrete sleepers and concrete poles, Earth Wires used in Electricity, Earth as well as Stray Wires used in Electrical support infrastructure etc. We also make ACSR Wires for the conductor industries, Cable Armoury Wires for the Cable Industry, Galvanised Wires having multiple applications in Electricity Generation, general Engineering, fencing (galvanized barbed wire) land sliding etc. Our Company in addition to existing products the proposed project plans to manufacture Low Relaxation Pre Stressed Concrete Wire (LRPC) which finds increasing applications in the erection of bridges, infrastructure for high speed trains, power plants etc.
 
Experience and vision of our Promoters
Our Promoter, Mr. Bhanwar Lal. Jajodia, a first generation entrepreneur, has over three decades of business experience in the field of manufacturing, marketing and sales of the steel wire. Mr. Jajodia has also been the past president of the Steel Wire Manufacturers Association of India (SWMAI). His extensive experience in the wire industry enables him to gauge and understand the changing trends and growth prospects in the industry. Under his vision, our Company has been able to constantly upgrade product profile to meet the dynamic requirements of the various industries that we cater to. Based on the experience and vision of our Promoter, we intend to implement proposed Manufacturing Facility in the Bharuch, Gujarat, to cater to the growing demand of our products, derive benefits of economies of scale, and to expand our global footprint, which we believe will have a positive impact on our performance going forward.
 
Scalable Business Model
Over the years, our Company has been able to achieve capacity utilisation of over 90%, thus enabling us to add capacities on a regular basis to serve our existing customers as well as to add new customers. Our business model is order driven, and comprises of optimum utilization of our manufacturing facilities, maximum capacity utilization, developing linkages with raw material suppliers and achieving consequent economies of scale. From 40,000 MTPA, we have doubled our capacity to 85,000 MTPA. We believe that this business model has helped us to scale up our capacities as per the requirement generated by our Company in past. We believe that further scaling up of the capacities is necessitated due to the development of new markets both international and domestic, aggressive marketing of the product, innovation in the product range and by maintaining the consistent quality of the product.
 
Experienced and efficient management team
We have an experienced management team led by our Promoters, Mr. Bhanwar Lal Jajodia, a first generation entrepreneur with over three decades of experience in this line of business. Apart from the Promoters director, Mr. Ram Chandra Bajaj, Joint Managing Director, with an experience of over 40 years in the Steel Wire Industry and Mr. Amit Bajaj, Whole time Director having over 12 years of experience in the steel wire industry looks into the day to day affairs of our Company. The Board of Directors of our Company is ably assisted by our key managerial personnel and other senior professionals in areas of Production, Marketing, Administration and Finance. We believe that employing and retaining individuals with experience and requisite background has enabled us to capitalize on their collective expertise in understanding this business and ensuring our growth.
 
Robust Quality Management Policy
Our Company believes in adherence to the quality standards. We are accredited with the Bureau of Indian Standards under various specifications for most of our steel wire products. Our facilities at Kalyani are certified under ISO 9001:2008 from SGS United Kingdom Ltd., Systems and Services Certification for “Manufacturing & Supply of Steel Wires, Wire Strands, G.I. Wires, G.I. Wires Strands & Barbed Wire. Our thrust for quality control enables us to meet the quality specifications for our varied customers. A separate Quality Control Department is entrusted with the responsibility of ensuring that our products meet the highest quality standards within the Industry. We supply products to various public sector undertakings such as Indian Railways, NTPC, NHPC, Power Grid Corporation, and State Electricity Boards like WBSEB, PSEB, RSEB, etc. Further, after implementation of the proposed Project, we also intend to file applications for obtaining similar certifications for our Proposed Manufacturing Facility.
 
History of repeat orders
We believe that timely delivery of orders is key factor for growth. Our Company has made continuous efforts to ensure customer satisfaction by taking steps for timely delivery of orders to our customers as well as maintaining consistency in quality and this has yielded results in the form of repeat orders from our customers. The repeat orders reflect the confidence reposed in us by our customers. The Proposed Manufacturing Facility is one of the steps taken by our management towards meeting the requirements of our existing customers.
 
Location Advantages
All our manufacturing units are strategically located in terms of proximity to customer and access to key raw materials. Our existing manufacturing facilities are located in the Industrial Estate at Kalyani and Khanyan which are well connected by road and rail and are in close proximity to our raw material suppliers. This facilitates efficient movement of both raw materials and finished products. Further, our proposed manufacturing facility at Bharuch, Gujarat is also well connected with Road and Railways and in proximity to port. We believe that our existing and our proposed facility will help us cater the demand for our products in markets within and outside India
 
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